Buzz Marketing for Technology

DECEMBER 22, 2009

Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization socially and then when that’s complete – move on to something else. What’s your view? Tweet This!

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Buzz Marketing for Technology

MARCH 16, 2010

Related posts: Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

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Buzz Marketing for Technology

DECEMBER 15, 2009

Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. There is a huge opportunity here that some company needs to fill fast. Mark it down people. Tweet This! Share this on Facebook.

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B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company?

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B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. The top 50 in sales lead management: Who do you pick to be on the list? Sales Lead Insights , November 29, 2010. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010.

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Webbiquity

JANUARY 17, 2011

As for specific tactics, “43% of B2B marketers prefer Twitter when it comes to social media marketing; 32% leverage LinkedIn to generate leads; 16% engage customers on Facebook, and 8% rely on blogs…100% of large and enterprise B2B firms realize the most value with Twitter as their #1 lead-gen tool.&#.

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Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Facebook Statistics. sites.&#.

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