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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Share this on Facebook. Post on Google Buzz. However, CRM is a trifecta. Share this on Bebo. Share this on del.icio.us.

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Top Social Media and Marketing Books of 2010

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Facebook. Post on Google Buzz. Check out the Webbiquity bookstore. Share this on Bebo. Share this on del.icio.us.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Spacing and number of communications should be based on the length of your average sales cycle and complexity of product/services being sold. Share this on Facebook. Post on Google Buzz. Tags: Marketing Automation and Demand Generation Alexandre Sagala. Day 30: Prospect calls up sales (qualified lead!). Tweet This!

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year. The unvarnished truth is I believe it’s getting harder and harder to make your demand generation efforts stand out. Share this on Facebook. And perhaps these two things have something in common. Tweet This!

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” “Are you hoping to connect with bloggers and get the word out about your product or service?&# Share this on Facebook. Post on Google Buzz.

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