Webbiquity

JULY 28, 2010

Google currently indexes more than 10 billion sites.) From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

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Social Media Social Marketing Planning Media 100

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Pissing off Google.&# Pissing off Google.&# Pissing off Google" [link] [link] Bruce Hendrickson Great post! You know what’s not a good idea? introduced an application-geared Internet.

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Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). You don’t need a film crew. How did I know that?

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Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. But, it's not all conversational.

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Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Blogs are also places where companies can share their knowledge with their target audience and show them how smart they are. Thought leadership is a good thing.

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Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

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Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Take your top keywords (including your company name, product name, etc.)

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Martech

APRIL 27, 2022

Media planning. Marketing analytics provides historical data which can be used to make better media planning decisions. You can use results from past campaigns to inform ad creative, media mix, and test new channels. They include: Website analytics tools like Google Analytics, Adobe Analytics, and MixPanel.

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Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

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Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

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Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? RK : Measuring social media’s direct impact on sales. It will be interesting to watch.

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Hubspot

DECEMBER 9, 2011

It comes down to these basic ideas that are all about tying social media to your businesses needs. Source: Smart Blogs on Social Media ). Publishing a blog post on your company blog? Source: Social Media B2B ). Use social media data to find your key influencers, outline your media plan, and develop your messaging.

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Social Media Social Marketing Tips Media 28

Convince & Convert

SEPTEMBER 21, 2010

If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy.

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Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself.

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Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

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Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. Because there really is no benefit in beating your customers to the punch.

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Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

MARCH 3, 2010

Me Too Agencies realize how hot social media is, and they are scrambling to add social media expertise (real or imagined) to their services mix. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

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Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

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Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

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PR Social Media Paid Content Media 162

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

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Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) That said there are some options. Hope that helps!

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Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do.

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do.

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Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again.

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Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. but question is. How do someone come up with creative titles like that?

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Social Media Media Webinar Metrics Marketing & Strategy 143

Content Standard

MARCH 4, 2016

The people behind America’s most profitable companies have one thing in common: They’re stubbornly antisocial. A report from CEO.com finds that 61 percent of Fortune 500 CEOs have zero social media presence whatsoever. It’s a curious finding, given how important social media marketing has become for most companies.

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Sprout Social

JANUARY 30, 2019

First things first: you need to figure out what you want out of social media at large. Either way, remember that social media planning is a marathon, not a sprint. No matter what you’re selling, your social media marketing strategy should be data-driven. Maybe it’s more social-savvy customers.

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Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. This is the pet naming program. great read.

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Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

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Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

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Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

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