Tomorrow People

NOVEMBER 21, 2018

Most thought that emotional marketing had no place in B2B’s rational, long, complicated buying cycles and committees. The team used this to inform channel strategy, thought leadership topics, and campaign activation plans. It tugs on heartstrings and responds to the consumers’ primitive needs and desires.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Tomorrow People

NOVEMBER 16, 2018

As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. You can really understand their pain points, where they are in the buying cycle, and how to solve their problems.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Tomorrow People

APRIL 25, 2012

This will inform the ‘where’ as well as the ‘what’ of your content – i.e. seeing where your prospects spend time on the internet will give you valuable information on where to distribute your content as well as understanding what it is they want to know about. Turn the transmitter off. The result?

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

MAY 3, 2012

Inbound marketing technology allows you to automate your marketing content to match each stage of your prospect’s buying cycle. One is that your salespeople can make more informed and effective follow up calls. Inbound marketing allows you to view - live - the content that your website visitors are responding to.

Inbound Marketing 120

Inbound Marketing Copywriting Planning Buying Cycle 120

Tomorrow People

OCTOBER 12, 2011

This content should directly target the demand you have identified through the listening stage to reflect the buying cycle in your potential customers to ensure that the right information reaches the right leads at the right time. It includes online content such as: Articles. White papers. Mobile apps.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Tomorrow People

DECEMBER 16, 2011

Then you can build this information into your website. Again, you can create a seamless customer pipeline using inbound marketing technology to nurture your website visitors from one stage of the buying cycle to the next. Converting web traffic into customers. Download your copy now. Follow @sookieshuen.

Marketing Websites 120

Marketing Websites Buying Cycle Inbound Marketing Traffic 120

Tomorrow People

MARCH 21, 2012

Here’s another reason why company websites are failing a lot of businesses: they are designed only around the company’s own selling cycle. Because your website and your connected content need to meet your visitors at their particular stage of the buying cycle. This offers your sales team valuable information.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120