Launch Marketing

NOVEMBER 20, 2019

Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX). Most customers complete 57% of the buying process before engaging with a company representative (Accenture). Looking for more ways to leverage content marketing effectively in the buying cycle?

B2B 48

B2B Paid Search Agency Content Touchpoints 48

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. New York · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process. You’ll see shorter buying cycle times. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Power has gradually shifted over the past couple of decades from manufacturers (e.g. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40