Madison Logic

OCTOBER 4, 2023

With targeting capabilities fueled by our intent data, we empower enterprise marketers from today’s fastest growing companies to identify in-market accounts, drive higher awareness, and maximize their media investment. With the vast amount of intent data available, it can be hard to decipher the true signals from the noise.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

NuSpark Consulting

FEBRUARY 5, 2017

Deploying online content effectively to support account-based marketing is just the tip of the iceberg. If you’re following the principles of inbound marketing correctly, you are likely to generate a significant amount of data from the process. Define gaps in your data that prevent you from knowing which markets ABM should approach.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Hubspot

AUGUST 30, 2023

85% claim their prospecting efforts have become more effective with AI. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Consider AI-powered solutions like Zoominfo and Dealfront to uncover prospects that display buying signals.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

6sense

JUNE 14, 2016

Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. These vendors claim that they have ‘intent’ data, and that ‘intent’-data is NOT as useful because its difficult to gain useful signal from so much noisy data.”.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Terminus

MAY 8, 2020

And the SDRs are using behavioral data and intent data to follow up, leading to a more personalized (and efficient) approach that results in more qualified opportunities. Also Known As: Pipeline velocity, deal velocity, time to close, or simply just time spent in the sales cycle. All music to the CRO’s ears.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

6sense

MAY 10, 2017

Thanks to the unprecedented intelligence we’ve gained about our buyers and their behaviors, our efforts are focused, effective and smarter. Not only must we reach our buyers at a time when they’re in an active buying cycle, we must also reach them first – before they’re swarmed by the competition.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Madison Logic

DECEMBER 14, 2023

By analyzing data from past campaigns, machine learning algorithms can identify trends and patterns that you can further study to optimize future campaigns. Multiple sources, including Forrester, cite complications with AI creating answers alongside general “nonsense” that you will need to work through to make readily accessible.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Madison Logic

MARCH 25, 2022

B2B customers are rarely ready to buy when you first engage with them. An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. In turn, this can be used to inform your subsequent nurturing to make it more effective.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52