The ROI Guy

MAY 18, 2017

It is most common for buying teams to spend between three and six months in each major area of the buying cycle. According to Gartner, in the past 12 months, 94% of the respondents have participated in a buying cycle where the effort was canceled before the purchase was completed.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

ViewPoint

OCTOBER 10, 2011

This disintermediation with sales has effectively given control of the sales cycle to the buyer. They cut their teeth on product-price-placement-promotion—the 4 Ps of marketing. Buyers can now glean a majority of information on potential solutions from the web or through social media. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

B2B Marketing Zone Posts

OCTOBER 5, 2010

Almost all the businesses we come in contact with continue to look for ways to promote their blog. Promote it on your website. Be Overly Self-Promotional. Disintermediation (3). Promotion (84). This is set to reach 12% by 2013. 35 Ways to Market Your Blog - Junta 42 , September 27, 2010 It never fails. Media (258).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40