Buying Cycle, Direct Marketing and WOM

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

OCTOBER 8, 2009

However, at times there are differences in how marketing and sales use the customer's story. Marketing might also use case study content in various forms in advertisements, newsletters, blogs, direct marketing, live events, for industry awards, contributed articles or pitching to the media. Jonathan Kranz's Tip.

Case Studies

Case Studies Case Study Activities Studies

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

APRIL 27, 2017

It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line. Ultimately what this means is, with influencer marketing, you can invest sufficiently less to gain a sufficiently higher return- a stat which will resonate with every senior manager.

Paid Content

Paid Content PPC Paid Search Agency WOM

B2B Marketing Zone

ClickInsights: How should case studies be used in marketing activities versus sales activities?

PPC V Influencer Marketing; Clicks V Sales

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