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Why B2B Buyers Love Personalization

Madison Logic

Through personalization, marketers can implement multi-stakeholder messaging, a tactic that’s vital in engaging larger buying committees and influencing conversions. These buyers are digitally motivated and self-guided in their solution research process. So how can you amplify your personalization efforts?

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How to Make Demo Videos That Drive Pipeline and Revenue

Vidyard

A demo video (short for product demonstration video) is a practical exhibition of how something works to educate your viewer. If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. Of course, don’t rule out good old fashioned presentations. In digital ad campaigns.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? First-party intent data This type of intent data represents an opportunity for you to gather data on folks who visit your website and engage with your digital content.

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Top 5 proven B2B Marketing Strategies for Business Growth

Valasys

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

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Tips for successful automotive marketing strategy

Choozle

Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted to be almost exclusively online. Developing a full-funnel marketing strategy for automotive marketing.

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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

SnapApp

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Example: Formstack. . .

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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

SnapApp

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Example: Formstack.