The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Content4Demand

APRIL 2, 2020

Agile marketers are pivoting quickly to embrace digital events to stand in for physical events to help drive leads and build relationships with clients, prospects, vendors and peers. On Tuesday, we participated in #Repost: How to Make Events Evergreen Digital Experiences , a panel discussion in ON24’s Insight50 Series.

Planning 52

Planning Top of Funnel Digital Marketing Funnels Peer-to-peer 52

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data.

Intent 72

Intent Buy Account Based Marketing ABM 72

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

MAY 21, 2021

To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next. Try it Now What is Intent Data? Intent data is type of sales intelligence that shows which leads or accounts are actively researching on third-party sites.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Hubspot

FEBRUARY 14, 2013

Tailoring your approach can mean choosing models that look, act, and behave like your customer or leading with an offer most relevant to their lifestyle. downloaded content, talked to sales, demonstrated interest in a specific part of your product). 2) Know Your Numbers.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

DealSignal

JANUARY 25, 2023

This cross-departmental alignment allows you to create a more holistic and targeted approach, which in turn can lead to better results. This can lead to wasted time and resources, and can negatively impact the effectiveness of your ABM tactics. So, let’s get started! GET THE DEMO! #2

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52