Buying Cycle, Demographics, Presentation and SME

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

MAY 18, 2020

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. You should have well-developed buyer personas that include demographics, their preferences, and what matters to them. The key is what you submit to present.

Thought Leadership

Thought Leadership B2B Thought Leadership Research Practices

Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

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Paper Work Management Marketing Management SME

B2B Marketing Zone

Thought Leadership Best Practices: Research On How To Show Your Expertise

Killer Questions to Ask Before Starting a White Paper Project

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