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6 Important Takeaways from Oracle’s Modern Marketing Experience

Vidyard

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. I can make a video and post it on Facebook. Those who don’t, won’t.”

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Kim Albee , Genoo.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. If you have a Facebook fan base or a big enough email list of leads or buyers you can use Facebook audience insights to see what they like on Facebook.