Customer Experience Matrix
FEBRUARY 21, 2014
Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.
Digital B2B Marketing
AUGUST 26, 2013
The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?
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Customer Experience Matrix
MARCH 26, 2015
For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them. ad inventory.
Rev
MAY 21, 2018
What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. When I first heard about third-party intent data five years ago, I loved the idea. First, what is intent data?
Leadspace
JANUARY 17, 2017
Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.
Webbiquity
JUNE 14, 2011
Steve Woods , Eloqua. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. Answer questions and establish expertise. Kim Albee , Genoo.
Vidyard
APRIL 6, 2015
Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. I can make a video and post it on Facebook. As Mark Hurd pointed out, “I can Tweet.
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