LeadSloth

AUGUST 11, 2010

For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Ardath Albee, Content Marketing is for Customers Too! Steve Woods, Buyer Roles, Buying Stages, and Perception Challenges. Often, some of the basics are the same, but not always.

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

LeadSloth

OCTOBER 26, 2010

Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in. Improve Lead Interaction with Good Segmentation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

AUGUST 17, 2009

Heck, why not nurture customers too? and the stages in the buying cycle (e.g. Similar books, but each with their unique approach and lots of smart advice. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. that is one of the great suggestions in Marketo’s book).

Lead Management 100

Lead Management Lead Ranking Lead Scoring ROI 100

LeadSloth

JANUARY 12, 2010

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100