Buying Cycle Content Marketing Eloqua Emarketing 
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
Marketing Insider Group
JANUARY 24, 2013
. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.
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ViewPoint
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.
NuSpark Consulting
JANUARY 21, 2012
One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. Content Marketing. eMarketing Strategies for the Complex Sale. It’s probably the first book to marry content marketing with lead management strategy.
B2B Marketing Zone Posts
MAY 3, 2010
Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.
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