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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

Unfortunately, without access to additional data on the prospects’ behavior, reps still have no idea on whether these accounts are in a buying cycle or if they have an immediate need your company can fulfill. When someone creates and/or shares content on social media on popular industry conferences or events in your space.

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6 Important Takeaways from Oracle’s Modern Marketing Experience

Vidyard

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. 92% of b2b buying cycles start with search. Greg Ott , Demandbase. Here’s a recap of a few of the key sessions and conversations from the summit.