Marketing Interactions
SEPTEMBER 26, 2022
Further, the downsides of regret are many, including slower buy cycles, frustrated teams, and lower retention or growth for those accounts. But an even bigger indication that your buyer personas may need a refresh is that Gartner also found that 67% of people involved in technology buying decisions are not in IT.
Marketing Interactions
JANUARY 25, 2022
The beginning of the year is when a lot of B2B companies look at what they want to accomplish this year as a clean slate. Company objectives shift due to market fluctuations, board consensus, or the CEO’s new hyper interest. Almost like you’re starting from scratch. Room for adjustments exists.
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Marketing Interactions
JULY 25, 2021
Natalie Petouhoff says this about ABX (Account-Based Experience) – “ABX is being able to know where the customer is in the buying cycle and using intelligent insights to know when to engage, with what content, and what to say to each and every account.”. Blurring the Lines in Meaning. Is this an example of hyper-relevance?
Marketing Interactions
OCTOBER 5, 2022
Just as your marketing programs nurture net-new buyers across lengthy buying cycles, retention programs must kick in after onboarding and continue across the customer lifecycle. This doesn’t mean your customer has to expose their internal processes as all companies are different.
Marketing Interactions
APRIL 18, 2019
What we forget is that we’ve bought into what our company is selling. Complex Buying Processes Require Small Shifts. If your buying cycle is 6 months, buying is obviously not the shift you’re looking for out of the gate. The Problem is Lack of Buyer Context. Marketers don’t know their buyers’ context. We “get” it.
Marketing Interactions
DECEMBER 26, 2016
The survey was based on the impact of this buzzworthy stat that surfaced a few years back: Buyers are 57% of their way through their buying cycle before they interact with salespeople. The result is its State of the Conversation Report. What Corporate Visions learned is that 78% of survey respondents agreed with the stat.
Marketing Interactions
AUGUST 24, 2021
There’s a reason statistics exist that verify buyers push sellers back to the end of the buy cycle and only spend about 5% of that time engaged with your sales rep. But, even better, they’ll become advocates for your company and brand based on your helpfulness. They’ve got work to do. Jobs to complete. Thinking to be done.
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