Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. Content marketing is more important to B2B businesses. Like this post?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

AUGUST 8, 2019

If you choose an online remarketing strategy, you might run ads through Google, Facebook or YouTube. The Ultimate Guide to YouTube Advertising in 2019. Understand Your Buying Cycle. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Webbiquity

MAY 23, 2017

Their #TheNextFrontier series on YouTube< delves into aspects of the human brain, while campaigns like #Instawalk allowed influencers and fans to visit GE facilities and share their experiences on Instagram. There are more case studies and whitepapers out there than there is time to read them.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

KEO Marketing

JANUARY 27, 2015

We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel. Present your message based on signals and context, using all of the data we now have at our fingertips. We will see an increasing shift to a “mobile first” mindset.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48