Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Case Studies. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

NuSpark Consulting

DECEMBER 5, 2011

D- Demand Generation. These are all those activities that together drive interest and engagement in your firm’s products or services. Lead nurturing content must be dynamically sent to prospects wherever they are in the buying process, from educational messages to validation messages. L- Lead Nurturing.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Vidyard

OCTOBER 16, 2013

A video library lets you carefully present content you’ve mapped to the buying cycle and control the content journey that your leads navigate through. More detailed demos, client testimonials, case studies and videos showcasing your values are all part of the strategy at this point.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

MAY 8, 2018

Some examples of exclusive content you can entice potential clients within CTAs include: E-books: E-books allow you to go in-depth into a specific topic, while also providing an educational service to users. Case Studies: Many B2B customers want to know how other businesses were successful at something. Product Bonuses.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

APRIL 19, 2016

Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. How To Tie SEO With 3 Popular B2B Demand Generation Initiatives. Creating a B2B Digital Marketing Plan for 2016 [infographic].

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Circle Studio

SEPTEMBER 6, 2018

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. In this stage, a prospect becomes familiar with your firm and/or realizes that they have a need for your services.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

B2B Marketing Zone Posts

OCTOBER 5, 2010

What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. MI6 Marketing Agency , September 15, 2010 Author: Chris Herbert. or spread all over the globe. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. Email, Social, Demand Generation, etc.) Use your phone or a service like GoToMeeting to record the conversion.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28