ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Share examples pertaining to situations and problems your prospects already know.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Point

JULY 1, 2019

Secondary offers are calls to action – usually placed on a thank you page or in a fulfillment email – related to the action the prospect just took – as in: thank you for downloading our white paper, here’s a recorded Webinar you might like.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

NuSpark Consulting

FEBRUARY 18, 2016

This is an extreme case, of course, but it illustrates what happens when we put an offer out there without considering its appropriateness to the mindset of the prospect. So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. You get the drift. In what stage are they?

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Anything Goes Marketing

JULY 20, 2007

The first line says " Thanks for your interest in our white paper for developing the organization & governance plan ". I never expressed interest in this white paper. In this case, the web form was very short and probably worked. That doesn't make sense coming from a Google search query!

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

ClearVoice

OCTOBER 27, 2023

Businesses in this space are typically looking for products or services that will streamline their operations, enhance productivity, or fulfill specific organizational needs. It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Single Grain

MARCH 9, 2021

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). White papers. Case studies. It is a case study of how Slack helps Sandwich Video Inc.,

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137