Next Generation Growth Marketing: The Evolution Towards Strategic Demand
ANNUITAS
MARCH 4, 2020
Such a holistic view takes into account every touchpoint a buyer has along his/her journey – both pre- and post-sale – and brings focus to improving that end-to-end experience so ultimately the entire customer lifetime value increases. Random acts. Just ‘hacking’ some social posts and/or optimizing web UX is not enough.
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