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Tiers without fears: How to Identify Priority Accounts for a Successful ABM Campaign

Inbox Insight

Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

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The Broken Process Behind B2B Content

PathFactory

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. The bad news is, “tried and true” B2B marketing methods aren’t up to the task. This has further fueled the need for more content.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Modern notions of the “single source of truth” concept originated in the information system design world. A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts.

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We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

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What Is Interactive Content And Why It Works?

SnapApp

Content marketing has taken the demand generation world by storm in recent years, and the issue has shifted from whether or not to participate in it, to how you can make the most of it. We believe that you as a marketer need to increase the signal-to-noise ratio with your content marketing. How can I accomplish that?”

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End-of-Year Marketing Predictions: How to Plan for Success

Full Circle Insights

But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. And not just because budgets are tighter, though cost is a factor. Out of necessity, marketers got better at producing virtual events. . CEOs will demand more marketing metrics.

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Full Circle University SEO Series: Defining Digital Marketing Metrics

Full Circle Insights

Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. Bridging the Digital Marketing-CRM Divide.