Martech
MARCH 10, 2022
Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. Progression: Agree on how e-commerce audiences are operationally and philosophically tagged and moved through the buyer journey.
OutboundView
FEBRUARY 28, 2019
The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.
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Martech Advisor
OCTOBER 1, 2019
Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. And as marketers, we know the importance and value of having good – actually, make that great – content. Marketing campaign analytics (e.g.,
ANNUITAS
MARCH 20, 2014
Why the marketing tech explosion? Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Are 1000+ marketing technology vendors sustainable? Marketing owns 2/3 of the revenue process today. 3) why @marketo ? chiefmartec #marketingopssummit.
SnapApp
JUNE 11, 2019
The truth is, sales and marketing teams can’t function without each other. In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. The research we’ve shared makes it clear that if your sales and marketing teams aren’t exactly a dynamic duo, you’re not alone.
TrustRadius Marketing
FEBRUARY 28, 2019
The content experience platform, Uberflip, allows marketers to personalize content at scale. It believes that quality content and consumer experiences go hand in hand across every stage of the buyer journey. Shane Adair | Marketing Manager | TAB Bank. Hubspot is an all-in-one inbound marketing platform.
TrustRadius Marketing
FEBRUARY 28, 2019
The content experience platform, Uberflip, allows marketers to personalize content at scale. It believes that quality content and consumer experiences go hand in hand across every stage of the buyer journey. Shane Adair | Marketing Manager | TAB Bank. Hubspot is an all-in-one inbound marketing platform.
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