Markempa

AUGUST 12, 2021

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Step #1: Step in your customers’ shoes to build a buyer journey map. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s a journey. Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Where can I find Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Where can I find Intent data?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads. The bad news?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88