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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? 30% of companies plan to increase their investment in intent data.

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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights. Understand purchase intent.

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Lead Nurturing: 4 Steps to Do That Help More Customers Buy

Markempa

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Step #1: Step in your customers’ shoes to build a buyer journey map. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s a journey. Crazy, right?

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Where can I find Intent data?

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Where can I find Intent data?

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Can 3D video transform customer engagement strategies?

BDB

However, when considering today’s buyer journey, there is a heavy reliance on individual online research and autonomous decision-making with 89% of B2B buyers preferring to complete product research in their own time. Want to explore the limitless potential of 3D video? Online Video Marketing Strategies.

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Lead Nurturing: The Definitive Guide (2019)

Albacross

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. One last tip when it comes to retargeting: Instead of blindly retargeting everyone who’s visited your site, save your ad budget, and only retarget those who have a high purchase intent.