KoMarketing Associates

NOVEMBER 6, 2018

Buyer Journey Alignment. Senior leadership and marketing teams are also interested in how keywords align with the various phases of the B2B buyer journey. I’m not going to dwell on the reasons why this is a bad idea. This could include keyword optimization, cross-linking, or new content development.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Porch Group Media

JUNE 30, 2022

Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey. So, what insights are B2C marketers relying on today?

First-Mover Advantage 52

First-Mover Advantage Dwell Advertising Agencies Trigger Marketing 52

BDB

JANUARY 12, 2024

For example, nutrition companies can incorporate smart sensors tracking attendee flows, dwell times and exhibit interactions to reveal content resonance and pinpoint promising leads for further engagement. Ensure data-driven insights It’s much easier to gather the right data with an online presence, too.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SmartBug Media

AUGUST 28, 2019

Because video is so engaging, people are likely to spend more time consuming it—which means a longer session and dwell time on your site. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Single Grain

MARCH 29, 2023

Consideration of Buyer Journey: Enterprise SaaS companies typically sell to larger organizations, which means the buyer journey is often longer and more complex. Keyword research for enterprise SaaS needs to consider the different stages of the buyer journey and identify relevant keywords for each stage.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Delivra

NOVEMBER 14, 2018

More than likely, your company has spent more than enough time dwelling on the problems between your sales and marketing teams. This is one of the most critical ways to address the needs of prospects during phases of your buyer’s journey. Reach a consensus on B2B email automation as a solution.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68