Buyer's Journey, Disintermediation, Forrester and Information

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Buyer's Journey

Disintermediation

Forrester

Information

Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

JULY 23, 2015

Their research indicates that when B2B buyers are making a purchase decision, they go 57% of the way through the buyer’s journey BEFORE engaging with a sales rep. The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle.

B2B Sales

B2B Sales Forrester B2B Disintermediation

Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

MAY 19, 2015

Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB). According to the research results, Marisa reported that B2B buyers interact with sales reps at every stage of the buyer's journey.

Disintermediation

Disintermediation Planning B to B Marketing Proposals

B2B Marketing Zone

Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

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