Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Ideal e-tailer profile.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Launch Marketing

FEBRUARY 15, 2018

Webinars are especially appealing to new prospects in the early research and education phases of the buyer journey. And even if they don’t ultimately attend your webinar, the information they provide when registering demonstrates interest that enables you to share subsequent relevant content and offers.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Hubspot

JULY 19, 2019

Everything from keyword research tools to Microsoft Excel and HubSpot's own ads tool is booted up to aid us in reaching you with the perfect ad at exactly the right moment in your buyer's journey. Every interaction, both online and offline, will start to feel like a natural next step along the buyer's journey.

Hubspot 74

Hubspot CRM Budget Programs Lead Scoring 74

Adobe Experience Cloud Blog

AUGUST 3, 2018

Here’s how we segment at Marketo: Buyer Stage. Engagement: users have demonstrated interest with downloads or form-fills, but are not quite ready to buy. 15 years ago, the norm was two touchpoints before purchase— now that number is up to six. Ideal Assets. Awareness: users know about your brand, but have yet to engage.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94