Convince & Convert

NOVEMBER 30, 2023

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 105

Social Media Advertisements Advertising Tools 105

Vidyard

DECEMBER 13, 2016

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? We all have buyer personas that want something different from our product. All Act-On did was create specific content for their personas, and offer them the option to self-identify. And she’s right.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

LEADership

AUGUST 20, 2013

Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. I asked him how long it would take the prospect to lead the headline of the blog post. IDENTIFY BUYER PERSONAS AND BUYER BEHAVIOURS. Made no sense to me.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40