Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

Social Media 108

Social Media Advertisements Advertising Tools 108

Vidyard

DECEMBER 13, 2016

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? Video is one of Act-On’s most popular assets – and turning those videos into lead generation tools was a big win for West and her team. We all have buyer personas that want something different from our product.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

LEADership

AUGUST 20, 2013

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40