Buyer Personas, Demographics, Presentation and SME

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. You should have well-developed buyer personas that include demographics, their preferences, and what matters to them.

Thought Leadership

Thought Leadership B2B Thought Leadership Research Practices

Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process.

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Paper Work Management Marketing Management SME

B2B Marketing Zone

Thought Leadership Best Practices: Research On How To Show Your Expertise

Killer Questions to Ask Before Starting a White Paper Project

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