small-business ebooks 
Act-On
APRIL 26, 2024
Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.
Webbiquity
JUNE 15, 2021
Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai. Easy-to-digest.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
NOVEMBER 9, 2020
And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. Budgets are changing but you only need a small investment for big results with content marketing. Buyer personas: Fictional representations of who your buyers are that help you understand their needs and motivations.
Only B2B
DECEMBER 29, 2022
We’ve had a busy year at ONLY B2B. Your business relies on generating qualified leads and making sales. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Produce more leads.
Zoominfo
OCTOBER 21, 2021
Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Implementing a sales funnel helps business development leaders understand its entire sales cycle. The focus is visibility and domain authority.
BenchmarkONE
OCTOBER 5, 2022
Generating leads is a wasted effort if you let leads go untouched in your CRM. . While HubSpot may be one of the most popular marketing automation tools out there, it isn’t always the best fit for small businesses. Downloading an eBook. What are HubSpot Sequences? Sequences can be accessed in the toolbar.
accelerate agency
SEPTEMBER 10, 2021
You must know your product inside out and present your prospect with a pitch that demonstrates clearly how your software can solve their business problem. . eBooks and whitepapers. While similar to lead generation, prospecting involves a salesperson reaching out to a business on a one-to-one basis. Newsletters. Online ads.
Expert insights. Personalized for you.
130 
Let's personalize your content