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How to Develop a Successful Marketing Mix Strategy [+ Templates]

Hubspot

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. They are — and say 'em with me, because if you took that class, you know these four words by heart: Product. Examining the competition.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

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A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for Sales Statistics 1.1 Post-Sale 5.

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9 Podcast Trends You Can’t Ignore in 2020

Single Grain

People listen to podcasts to learn new growth tactics for their business, improve their marketing skills and get inspired by entrepreneurial interviews. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. adults are familiar with this medium. Get A Free Consultation.

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Virtual Selling Best Practices for Financial Services

Vidyard

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Company Onboarding Videos 1.2

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The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019

Hubspot

Let's dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration. Create buyer personas. A buyer persona is an example of your ideal customer. You don't have to create your buyer persona with a pen and paper. Buyer persona(s).

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How to Improve B2B Lead Quality

PureB2B

It may be common knowledge that generating a high volume of leads at the lowest cost possible is at the top of every marketer’s priority list. But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. These are unique to your business and your target market’s profile.