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What is user intent?

Biznology

1] As an Example [sic.], Buyers need to know how this new thing they might buy will integrate into their existing systems and improve their bottom line in the process. But every company in business has a help desk or a support organization or a tech docs department (or all three). This captures the basic meaning.

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A B2B marketing guide (and how to be successful)

Choozle

B2B marketing speaks to the needs, interests, and challenges of individuals who are making purchases on behalf of their organization, which would make the organization the customer. A marketing software company that sells software management tools, and lead generation software to businesses and organizations.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

So one thing that businesses need to start with is kind of the planning pillar and the planning pillar, really, it begins with, you know, identifying who is my customer, right? So, like for example, uh, there was a video that I was watching to gather information about you and your organization. Who are we trying to reach?