Remove Buyer Need Remove Organization Remove Sales Management Remove SIC
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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

My story kind of begins and I’m going to date myself right here, Jim, but I got into technology sales back in 1990. I found myself as the national account manager for a large storage company with a $21 million quota. And there was licensing and things like that, that we were managing. And so I kind of grew up in that.

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What is user intent?

Biznology

1] As an Example [sic.], Buyers need to know how this new thing they might buy will integrate into their existing systems and improve their bottom line in the process. But every company in business has a help desk or a support organization or a tech docs department (or all three). This captures the basic meaning.

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A B2B marketing guide (and how to be successful)

Choozle

B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. Whether it’s relationship building, branding, or digital advertising, marketers must take diverse approaches to maximize their marketing tactics, especially with B2B marketing.