Mailmunch
MAY 28, 2021
Retargeting emails have high open rates , click-through rates, and conversion rates. Start by segmenting your mailing list into smaller homogenous lists based on variables like browsing patterns, products viewed, and buyer needs. The image below reveals how an email abandonment sequence works.
Golden Spiral
OCTOBER 1, 2021
Despite your best efforts to manage your notifications on your calendar, Slack, SMS, apps, and phone, you receive at least three dings an hour. In a survey of 600 B2B buyers, Harvard Business Review found that providing more and more information actually drops purchase levels by 18%. Map Your Content to the Buyer’s Journey.
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Golden Spiral
OCTOBER 1, 2021
Despite your best efforts to manage your notifications on your calendar, Slack, SMS, apps, and phone, you receive at least three dings an hour. In a survey of 600 B2B buyers, Harvard Business Review found that providing more and more information actually drops purchase levels by 18%. Map Your Content to the Buyer’s Journey.
Marketing Interactions
MAY 23, 2018
In the content audits I’ve done for many companies, much of the content that’s unused consists of one-off pieces that don’t play a role in the narrative a buyer needs to get from problem to solution. Yet, email opens have fallen to an average of about 20%, and response rates are down to around 5-6%.
Convert
AUGUST 15, 2022
While USP is the main selling angle that differentiates you from a competitor, selling angles meet your buyers’ needs in ways that interest those buyers. Open Rates. Your email subject links, preview text, and sender name are top influencers of open rates. Conversion Rates. No, it’s not.
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