Madison Logic

JANUARY 5, 2023

Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. . When B2B marketers meet customers where they are in the buyer’s journey with a relevant and personalized experience, they’ll see better ROI and higher engagement.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan : Be honest, be open, transparent, be a person, be real.

Top of Funnel 97

Top of Funnel Lead Scoring Lead Ranking CMO 97

The ROI Guy

AUGUST 13, 2013

The Teutonic shift that is occurring in the IT marketplace is based on a condition we have coined Frugalnomics, where buyers have substantially and fundamentally changed: More Empowered – buyers are clearly more informed, leveraging the Internet and social media to research potential solutions, you and your competitors extensively.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

The ROI Guy

NOVEMBER 29, 2010

This requires the right content at each stage of the buying cycle; Information Overload –buyers are inundated with more marketing messages over more channels than ever before, becoming overloaded and confused, leading to stalled decision cycles. And this is but a fraction of the customization that could be made to personalize content.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40