Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Content Standard

OCTOBER 2, 2020

.” — Joe Chernov “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” ” — Amy Porterfield “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118