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How Google (Actually) Works

seo.co

When you type in a search term, or a keyword, into the search bar, you’ll receive billions and even trillions of results depending on your query. The answer lies in what is known as search intent. This is the intent that a person has when searching for a keyword. Optimization — Keywords have to go somewhere.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

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How to Use Data to Create More Relevant Content

Hubspot

Below I've detailed step-by-step instructions for conducting keyword research, selecting the right content format, and coming up with more strategic content topics and ideas. 1) Conducting Keyword Research. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases.