Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Directories with buyer intent data subscriptions. Directories like G2, TrustRadius, and PeerSpot offer buyer intent data subscriptions.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. New Customers: Using “Search” as Buyer Intent Signal. Identified ideal buyer intent keywords.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The importance of data quality If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that is typically going to result in better conversation rates.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? Systems/Mediums: Where am I seeing the best conversion rates, the best ROI? What about custom events?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that is typically going to result in better conversation rates. What about custom events?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that’s typically going to result in better conversation rates. What about custom events?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45