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Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The importance of data quality If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that is typically going to result in better conversation rates.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

DealSignal

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Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? Systems/Mediums: Where am I seeing the best conversion rates, the best ROI? What about custom events?

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Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

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Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that is typically going to result in better conversation rates. What about custom events?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

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Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that’s typically going to result in better conversation rates. What about custom events?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? Systems/Mediums: Where am I seeing the best conversion rates, the best ROI? What about custom events?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40