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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead.

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Lead Generation Companies

OutboundView

Appointment Setting Companies. When you search lead generation companies you get over 540 million results! That number stops many companies right in their tracks. We’ve also linked to case studies for each of the appointment setting companies as well! Lead generation can mean a lot of different things.

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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

Intent Data: Demystifying the Power: It’s the power of intent data, the paintbrush that helps you paint a clearer picture of your potential customers. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent.

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The Statistical Proof: How Video Increases Leads & Sales

NuSpark Consulting

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. 97% of marketers say video has helped increase user understanding of their product or service. There are many types of website conversions.

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New Microsoft Teams Integration: Build a High-Conversion Pipeline Faster

Albacross

It’s not a competition for products – it is a competition for timing. When high-value accounts visit your website and show buying intent, how quickly your sales team responds to that can make or break your conversion rates. That’s why buyer intent data is crucial to boost revenue in 2022. You name it.

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Blog: Matching AI to the Demand Unit Waterfall

Conversica

For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. This includes building target buyer personas that involve roles and responsibility within the company, pain points, current challenges and overall goals.

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The Proof is Out There: Experts Discuss the Reality and Future of Buyer-level Intent Data

NetLine

That is, it gives you broad, less-than-actionable info on entire accounts that just might be engaged with your ads and interested in your product. The simplest definition of buyer-level intent data is: “an amalgam of information indicating a specific individual prospect is in their buying cycle and preparing to make a purchase decision.”