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Intent Data Insights: 15 Key Stats B2B Marketers Need to Know

Inbox Insight

It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey?

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Albacross Joins the LinkedIn Marketing Partner Program

Albacross

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. To address the issue, marketers need a new approach based on building quality engagement with relevant audiences.

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Tiers without fears: How to Identify Priority Accounts for a Successful ABM Campaign

Inbox Insight

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

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10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Personalizing the customer journey.

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10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Personalizing the customer journey.

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Bringing in Purchase Intent Data Into Buyer’s Journey

SalesIntel

Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. The B2B buying journey is more self-serve and digital than ever before. Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition.

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Shifting Your Focus to Intent-Driven Leads

PureB2B

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? They Want to Buy, It’s Time to Sell.

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