Digital B2B Marketing
JANUARY 10, 2012
Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. It makes many think of the spam emails selling a database of millions of top executives.
Digital B2B Marketing
APRIL 2, 2013
The buying process may take 12 to 18 months. In most B2B organizations, Salesforce.com or a similar solution is the system of record. No one makes a million dollar decision based on one white paper, one email or one Google search. 20 different people may be involved in the decision. Sweeping up late stage contacts.
Digital B2B Marketing
JUNE 7, 2012
May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. Salesforce.com. CPM : Cost per 1,000 Impressions. CPN : Cost per Name.
Expert insights. Personalized for you.
100 
Let's personalize your content