Buy Process SMB Website Personalization 
Capstone Insights
NOVEMBER 26, 2019
If you’re buying a lawn mower for casual use, to mow a small yard every other week, your needs are significantly different than if you need a lawn mower for commercial use. It also compounds the impact of inefficient and sub-optimized processes and procedures. It’s similar to purchasing a lawn mower. Tech Stack.
The ROI Guy
JANUARY 25, 2011
However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle.
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The ROI Guy
DECEMBER 6, 2010
At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Many vendors will also need to consider adding “buy it now&# options for solutions they would never have thought to have this for in years past.
The ROI Guy
MAY 6, 2010
These new customer campaigns include tools to use early in the buying process – to help diagnose and assess customer issues, such as assessment tools for cloud computing, collaboration and virtualized desktops. New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. This can cause buyers to slow the buying lifecycle as they struggle on their own to put the pieces together, or worse, dismiss your solution altogether because of perceived benefit or value issues.
The ROI Guy
OCTOBER 22, 2010
Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Buyers clearly want a solution that represents a high value, and will help drive bottom-line impact to the business – helping to drive revenue, reduce costs, streamline business processes or improve productivity.
Single Grain
MAY 31, 2023
This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. There are several leading AI-powered marketing tools that you can use to automate repetitive processes like lead scoring, marketing content creation, email campaigns, and social media posting.
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