Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. Go back to the early mention of referrals and word of mouth as marketing strategies.

Top of Funnel 65

Top of Funnel Marketing & Strategy Marketing Strategy Planning 65

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

KoMarketing Associates

OCTOBER 27, 2015

When asked where they go to begin the process of researching a buying decision, a general Web search is still the starting point for 61 percent of respondents,” wrote the authors of the 2015 Content Preferences Survey report. However, even at lower price points, there is evidence that these interactions are taking place.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Hubspot

JANUARY 9, 2019

People need to buy and sell property, and they need experts to help understand and manage the transactions. Between the various laws, paperwork, and best practices, there’s a lot that goes into buying and selling property. They’re responsible for finding potential property, listing property, negotiating prices, and much more.

Paid Content 87

Paid Content Ad brokers Advertising Agencies Terms and Conditions 87

Hubspot

JANUARY 9, 2019

People need to buy and sell property, and they need experts to help understand and manage the transactions. Between the various laws, paperwork, and best practices, there’s a lot that goes into buying and selling property. They’re responsible for finding potential property, listing property, negotiating prices, and much more.

Paid Content 76

Paid Content Ad brokers Advertising Agencies Terms and Conditions 76

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149