Engagio

JUNE 16, 2020

This is a big milestone for our stakeholders – including our employees, customers, partners and investors – and it’s a game-changing day for the B2B marketing industry, probably the biggest news since Adobe/Marketo. The number of possible actions and total amount of data available have grown exponentially since the days of Marketo.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

DemandBase

JUNE 16, 2020

One in which marketing and sales teams start moving as one, with a single set of data and insights, orchestrated across the entire buying journey. To create the world’s best B2B CDP, Demandbase delivers best-in-class intent, proprietary IP matching and 3rd party data from websites and advertising.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Single Grain

MAY 31, 2023

Related Content: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Automated Buying and Selling of Ad Space Programmatic advertising utilizes AI marketing platforms and real-time bidding (RTB) to streamline and optimize the transactional aspects of ad space transactions.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Heinz Marketing

FEBRUARY 8, 2021

People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. And that’s the fundamental problem that I had trying to do this myself back at Marketo.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

Adobe Experience Cloud Blog

JULY 16, 2018

As repeat visits to the same parts of your website, or consistent link clicks to specific topics, occur with appropriate frequency or quantity, it is appropriate to shift communication to a more targeted set of messaging. As stated before, numerous methodologies and frameworks can be used to drive digital results, this is just one.

Ad Frequency 115

Ad Frequency Multi-Channel Paid Search Agency Thought Leadership 115

Adobe Experience Cloud Blog

MARCH 19, 2015

Sometimes at Marketo, we like to take a pause and get back to the basics. Website personalization. Can you look at a list of customers and prioritize them based on fit and likelihood to buy? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s pretty simple. Landing page creation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Budget Programs Automation 48

Metadata

APRIL 22, 2021

Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. Nobody was buying it. Recently Vista also acquired Gainsight.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. Nobody was buying it. Recently Vista also acquired Gainsight.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. Nobody was buying it. Recently Vista also acquired Gainsight.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Adobe Experience Cloud Blog

AUGUST 13, 2014

You can personalize your email campaigns, your can personalize your display ads, you can personalize in-person events…In short, any time that you’re creating an experience that is specifically relevant to a specific buyer, that’s a form of personalization. Geo-location (down to the zip code).

Personalization 48

Personalization Marketo Ideal Customer Profiles Content 48

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. The Contributors. In alphabetical order (click on name to scroll down): Adam Blitzer , COO & Co-founder, Pardot.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

NOVEMBER 11, 2019

Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. How much ad space inventory to buy. 2) Faster Customer Service.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76