Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Before you ask them to buy, ask them to engage with you. Please don’t groan while I’m trying to entertain you…).

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

OCTOBER 9, 2011

As you answer these questions, you lead readers down a path to take action. Click the link to buy something. Fill out a survey, vote. In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? What is possible? What is different now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

APRIL 25, 2012

To put it in a nutshell, Pinterest is a super simple way to visually bookmark what you like on the Web—products you’re interested in buying, recipes you want to try, outfits, craft ideas, articles, infographics, etc.—all 3 Big Reasons to Survey Your People. Why does it matter? Pinterest Is Visual Bookmarking. Free Phone Consulting?

Social Networks 100

Social Networks Network Marketing Ideal Customer Profiles Television marketing 100