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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

It places the focus on capturing a person's attention and making it easy for them to spend time with the brand, rather than pushing them into buying something right away. Nielsen agrees: Branded Content Grows Purchase Intent. Branded content also made people more likely to purchase from that brand.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Social Media Revolution by YouTube. While 28% of U.S. Social media stats in video form.