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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Ask the following questions: Are the legal bases mentioned in their Privacy Policy? There are several lawful bases that Convert relies upon, which are published in our privacy policy. You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52
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Data Privacy (Archive)

The Customer

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Brands and advertisers have long relied on cookies to learn more about users’ location, interests, and buying behavior. For brands, however, it means a paradigm shift. In the U.S.,

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Back then, they were “luminous mosaics of red and blue squares” to help securities traders make buying decisions — because our brains pick colors better than numbers. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It’s called color temperature.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

Voice already prompts one of every five Google searches on mobile devices, and analysts are not only predicting this to increase, they’re harping that a world with screen-less searching is around the corner. Use structured data, site links, and rich snippets to help Google provide the right answer people are searching for.